Social
media is an important element of marketing today. Even small business
owners have access to it. But it might be overwhelming. Which social
sites should you use? How do you go about creating posts that will
capture people's interest?
Meyer
offers ideas and strategies recommended by top experts. She covers
search engine optimization – making sure search engines find your
website. She explains how to choose the best platform for you among the many available (Facebook, Twitter, etc.).
I
really appreciated her explaining Facebook's algorithms. That helped
me understand the “I didn't see your post” comments. Did you know
that, on average, fewer than ten percent of your community will see a
given post? Engagement, that “like” button, is key.
She
writes about hashtags, how to increase your email list, tips on using
Blogger and WordPress, buying a domain name, free sites where you can
get info-graphics and surveys, and much more.
This
short book is a springboard to lots of other information. Be sure you
read it on a device where you can follow links because there are
many. Meyer links to services she mentions and to many articles that
give further information.
This
is a good introduction to using social media but it does not have all
the information you'll need. For example, Meyer writes about the
importance of your profile description but does not give you the
elements that make a profile attractive. Another example is when she
writes about making your posts “sharable.” You'll need to add
HTML to your pages, she writes, and suggests recruiting help if
needed.
I
got some great tips from this book and I've been blogging for nearly
a decade. It won't tell you everything you need to know but it will
get you on your way to using social media more effectively to spread your message. You'll also read some uplifting devotions to help you keep your spiritual priorities straight.
I am taking part in a blog tour of this book and you can find other tour participants and read a guest post from Meyer here.
I am taking part in a blog tour of this book and you can find other tour participants and read a guest post from Meyer here.
My
rating: 4/5 stars.
Tammy
H. Meyer has had articles featured in a number of online magazines.
She has also published many guest posts for online sites. She is a
social media manager and content writer and has created collaboration
sites. She lives on a farm in east Texas. You can find out more at
http://tammy-h-meyer.com/.
Amazon
Digital Services, 108 pages. Purchase your copy here.
I
received a complimentary digital copy of this book through Celebrate
Lit for the purpose of an independent and honest review.
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