Saturday, November 18, 2017

Called to Create by Jordan Raynor

This book is not quite what I anticipated, based on the title. I thought the book would deal with being creative in general. Raynor, however, has focused this book on only one aspect of being creative, being an entrepreneur.

I was surprised at Raynor beginning his book by saying God was the first entrepreneur. That just did not ring right with me. Raynor later gave this definition: “an entrepreneur is anyone who takes a risk to create something new for the good of others.” (Loc 130/2958) The risk could be financial or social so his definition is a much broader one than I would make. I do have an issue with calling God an entrepreneur, however. In general understanding, an entrepreneur is one who organizes and operates a business, that is, provides goods or services to people. Describing God as one who operates a business just does not ring true to me. Also, Raynor says such an operation must include risk. God is omniscient, knowing the future, so there was no risk involved in His creating. He knew precisely what was going to happen.

That criticism aside, I really appreciate this book. The Christian community has too often distinguished the “secular” work of owning a business from the “spiritual” work of full time ministry. Raynor sets the record straight, defending the traditional Reformed view that all life is spiritual, including non-ministry vocations. He writes about calling, motives, products, challenges to Christian entrepreneurs, making disciples, and more.

Raynor is an accomplished entrepreneur. He uses his own life as an example but also includes stories of many others. They are great illustrations of entrepreneurs doing their work to the glory of God and with excellence.

I do recommend this book to Christians who are interested in business. You'll find great examples of people doing much good for others. You'll see how entrepreneurs further the glory of God through both behavior and products. There is a link to a free journal you can download to work through your own thoughts as you read the book.

You can find out more at

Food for thought: What will you choose to create for the glory of God and the good of others?

My rating: 4/5 stars.

Jordan Raynor is a serial entrepreneur and bestselling author who leads a growing community of Christians following God's call to business. He is a sought after public speaker on the topic of entrepreneurship. He lives in Florida with his wife and their two daughters.

Baker Books, 240 pages.

I received a complimentary egalley of this book from the publisher. My comments are an independent and honest review.

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