How
we think about what happens to us is important, Del Sesto writes. Our
thinking can pave the way forward or hold us back. Sometimes small
changes in our thinking can make a huge difference in our confidence
and our potential for success.
Del
Sesto provides seventy seven areas where readers can evaluate their
thinking and behavior. Some are challenges, like taking control of
your thoughts, beating them into submission. Some are very practical
ideas, like checking with others to see if their performance
evaluation of you matches your own. (You need to be willing to accept
comments from others and be willing to change.)
Some
of the topics will require much work, such as getting a good night's
sleep. That might require much more than just giving yourself
permission to sleep well. Whole books have been written on the topic.
Another issue that might require more work than given is controlling
feelings. That might take more than having a negotiating conversation
with yourself.
Other
topics include lots of practical ideas, like the section on
listening. Another topic with some practical suggestions is setting goals. Some topics are about making wise decisions, like
having the discipline of continually learning. Others are incentives
to value people, like remembering their names. I loved his writing on
the Digital Rudeness Syndrome.
Each
of the issues Del Sesto raises is thought provoking. Some ideas could
be implemented quickly while others might take months of work. This
is not a “how to” book, he writes. He doesn't want anyone to try
to copy his life. I like his emphasis that success is who we are, not
what we do. This book is good for thinking through who we want to be.
Developing a strategy for moving forward may require additional
reading and planning.
You
can read an excerpt here.
My
rating: 4/5 stars.
Dean
Del Sesto has been in marketing, branding, and corporate development
for his entire career. He currently runs the award-winning branding
agency called Breviti and is also a partner in VeracityColab, a B2B
and consumer based video agency. He speaks nationally on a variety of
topics. He and his wife live in Orange County, California. You can
find out more at http://www.deandelsesto.com/.
Revell,
224 pages.
I
received a complimentary egalley of this book from the publisher. My
comments are an independent and honest review.
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